Porsche Design Tower Bangkok first of its kind in Asia
Porsche Design, a German lifestyle brand renowned for its design esthetic, announced a partnership with Ananda Development, a major Thai property developer, to debut the Porsche Design Tower Bangkok on Tuesday, marking the brand’s first foray into Asia’s ultra-luxury residential market.
With a project value of 15 billion baht, the building marks the first of its kind in Asia and the third globally, following prestigious Porsche Design real-estate developments in Miami, Florida, and Stuttgart, Germany.
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Set to break ground next year on Sukhumvit 38, the tower will feature 22 exclusive “Sky Villas”, ranging from 525 to 1,135 square metres. With an average price of US$15 million and reaching up to $40 million, the project targets ultra-high-net-worth individuals seeking bespoke living experiences.
Construction is slated to commence next year and conclude by the end of 2028.
During his opening remarks at a press conference, Stefan Buescher, chairman of the executive board of Porsche Lifestyle Group, emphasised the project’s commitment to Porsche’s design philosophy.
“Porsche Design Tower Bangkok represents a groundbreaking fusion of exquisite design and optimal functionality. Our vision is to create a living space where one’s passion thrives,” he said, adding that all of the designs promised to remain true to the Porsche principle of timelessness.
Source: The Nation
