CJ Foodville has begun expanding its overseas bakery market in Southeast Asia by opening new stores for its signature bakery brand, Tous Les Jours, in Cambodia, according to South Korea’s major food company, Monday.
CJ Foodville signed a master franchise contract with EFG, a global restaurant franchise company, and opened Cambodia’s first two Tour Les Jours stores at the same time in Phnom Penh, Friday.
EFG runs over 100 establishments in countries including Cambodia, Laos and Myanmar.
The brand’s No. 1 store in Cambodia is Tous Les Jours Kam Puchea Kroum. It is in an area with heavy foot traffic between some of the Cambodian capital’s key facilities, including the Royal University of Phnom Penh, the Institute of Technology of Cambodia and various
entertainment establishments.
CJ plans to open at least three more Tous Les Jours stores in Cambodia within this year. It is the company’s measure to establish its bakery market base for Southeast Asia in the country and spread the base further to other countries in the region.
“Our new Tous Les Jours stores in Cambodia mean a lot as they will bridge our forthcoming plan to expand our overseas bakery market to nearby Southeast Asian nations,” a company official said. “We’ve already tested the brand power in the region after stores in Vietnam and Indonesia have proven K-bakery’s profitability.”
Tous Les Jours runs over 400 stores in seven countries, including the United States, Canada, Indonesia and Vietnam.
The brand’s earnings in overseas markets, which showed greater figures than stores in Korea, have been rising. Source: Korea Times
