By MoT
Phnom Penh, X Capital Investment Commits to Promoting Cambodia’s Tourism Potential to the Chinese and International Markets through the Angkor App, Cambodia National Shop, and Angkor Smile Exhibition.
H.E. Huot Hak, Minister of Tourism, received a courtesy call from Mr. Tong David, Director General of X Capital Investment Co., Ltd. and Honorary President of the Cambodia–China Friendship Cooperation Promotion Association, together with his delegation on reviewing the progress of cooperation in promoting Cambodia’s tourism, advancing digital tourism development, and accelerating the implementation of X Capital Investment’s priority projects.
Both sides also exchanged in-depth views on mechanisms to strengthen the promotion of Cambodia as a tourism destination and to attract more Chinese tourists and investors to Cambodia at the Ministry of Tourism.
During the meeting, Mr. Tong David expressed his sincere appreciation to H.E. the Minister for granting the company the opportunity to meet and discuss cooperation. He briefed the Minister on the achievements of X Capital Investment Co., Ltd. and the Association in promoting Cambodia’s tourism potential, particularly through digital tourism initiatives, which are among the company’s priority investment projects supporting the development of Cambodia’s tourism sector. Mr. Tong highlighted the company’s three flagship initiatives: Angkor Smile Exhibition – organizing exhibitions in China to promote Cambodia; Cambodia National Shop – establishing a Cambodian national products store in China; and Angkor App-developing a mobile application to provide tourism information and services to visitors. These initiatives aim to promote the Angkor civilization, Cambodia’s cultural heritage, national products, and tourism potential to Chinese and international audiences through digital technology. He also requested the Ministry of Tourism’s continued support to facilitate the effective implementation and success of these projects.
In response, H.E. the Minister highly appreciated and commended the company and the Association for their active contributions to strengthening the friendship and cooperation between Cambodia and China through the promotion of Cambodia’s culture and tourism. H.E. the Minister further encouraged the company to continue enhancing its digital tourism platforms to make them more efficient and user-friendly. He also requested the company to actively communicate the true situation in Cambodia, emphasizing that the country continues to enjoy peace, stability, security, and safety, fundamental conditions for tourism development and for attracting international tourists and investors. These achievements are made possible under the visionary leadership of Samdech Moha Borvor Thipadei Hun Manet, Prime Minister of the Kingdom of Cambodia, who has identified tourism as a key pillar for driving national economic growth.
It is worth noting that X Capital Investment was established in 2023 with a focus on investment and project development in the fields of culture, tourism, and digital innovation. The company is currently implementing three priority projects: the Angkor Smile Exhibition, Cambodia National Shop, and Angkor App, all of which are designed to promote the Angkor civilization, Cambodia’s cultural heritage, national products, and tourism potential to the Chinese and international markets.
The first Angkor Smile Exhibition, held in Beijing, attracted more than 7,000 visitors and reached over 2 million Chinese audiences through digital promotional campaigns, demonstrating the strong potential to expand Cambodia’s tourism market and enhance the country’s visibility and reputation in China.
