By MoT
Phnom Penh. H.E. HUOT Hak, Minister of Tourism, presided over the signing ceremony of a Memorandum of Understanding (MoU) between the Ministry of Tourism and METFONE to officially launch the “My Village, My Food” campaign, which aims to promote Cambodia’s tourism destinations by showcasing the unique local cuisines of different regions across the Kingdom.
The ceremony was attended by H.E. and Lok Chumteav leaders of the Ministry of Tourism, Mr. Cao Manh Duc, Chief Executive Officer (CEO) of METFONE, and his colleagues; officials from all departments and provincial departments of tourism; representatives from universities; professors and students; as well as content creators, with more than 200 participants in attendance at the Ministry of Tourism.
During the ceremony, H.E. the Minister warmly welcomed Mr. Cao Manh Duc and METFONE for supporting the Ministry’s campaign, in line with the sound and pragmatic leadership of Samdech Moha Borvor Thipadei Hun Manet, Prime Minister of the Kingdom of Cambodia, who has encouraged Cambodian youth to use social media platforms to promote the tourism potential of their own hometowns. H.E. the Minister also expressed his appreciation and gratitude for METFONE’s innovative, technology-driven initiative to help promote Khmer culinary identity and Cambodia’s tourism potential.
Through this collaboration, the Ministry of Tourism and METFONE have jointly produced seven short videos under the “My Village, My Food” campaign, featuring signature local dishes from the provinces of Kampot, Kep, Preah Sihanouk, Siem Reap, Battambang, Pursat, and Takeo.
The videos will be released progressively through October 2026 across the social media platforms of the Ministry of Tourism, provincial departments of tourism, METFONE, and participating content creators (influencers).
In addition, H.E. the Minister emphasized that both parties will continue to strengthen and expand their partnership through new areas of cooperation that are closer, more effective, and results-oriented, with the shared goal of promoting Cambodia’s tourism potential and culinary heritage to domestic and international audiences.
