Digital travel platform Agoda has revealed a 137% year-over-year increase in international accommodation searches from China for the upcoming Golden Week. China’s second Golden Week of the year takes place from October 1 to 7.
Agoda’s accommodation search data reveals a shift in Chinese travellers’ preferences for Golden Week.
Last year, the top five outbound destinations were Tokyo, Seoul, Osaka, Kyoto, and Bangkok, respectively.
This year, Seoul has emerged as the number one destination, leapfrogging Tokyo.
Bali is a new entry in the top five and takes third place. Bangkok and Osaka continue to be among the most searched destinations and complete the ranking in fourth and fifth, respectively.
Andrew Smith, Senior Vice President of Supply at Agoda said, “The increase in outbound travel searches for China’s Golden Week suggests a growing confidence among Chinese citizens to explore international travel. It’s great to see destinations close to China’s east coast like Seoul and Osaka featured in the ranking, as well as holiday favorites Bangkok and Bali further south. This trend underscores the importance of providing great value deals on diverse travel options to meet the evolving preferences of travellers on Agoda.”
Source: The Nation
