Leading Thai property developers are rolling out ambitious strategies for 2025 as the real estate market faces continued headwinds, with experts forecasting flat growth compared to 2024.
The challenging environment has prompted major players to diversify their portfolios and adopt innovative approaches to capture existing demand.
According to analysis by Siam Commercial Bank’s Economic Intelligence Centre, the property market continues to face three major challenges: weak purchasing power, particularly among middle to lower-income segments; strict lending criteria and high interest rates; and elevated construction costs affecting housing prices, especially in Bangkok, its vicinity, and tourist destinations like Phuket.
-->
Despite these challenges, developers see potential growth opportunities.
Supalai PCL, one of Thailand’s prominent developers, has announced plans to launch 36 new projects worth 46 billion baht, including their most ambitious condominium pipeline in 15 years.
In contrast, Land & Houses has adopted a more cautious stance, reducing new project development by 64% and focusing on maintaining liquidity.
Sansiri, another major player, sees opportunity in the condominium sector, particularly near mass transit lines.
“The condominium market should improve in 2025, given the limited new supply launched during the post-Covid period,” said Poomipak Julmanichoti, chief of strategy at Sansiri. The company is particularly optimistic about projects near mass transit lines, capitalising on the government’s fixed-rate train fare policy.
AP Thailand is leveraging its strong financial position to gain market advantage. With a net debt-to-equity ratio of just 0.74 and available credit facilities of 17 billion baht, the company is well-positioned for expansion.
Fraser Property Thailand (FPT) is diversifying its approach by targeting both domestic and international markets. The company plans to launch six new residential projects worth 9.8 billion baht while expanding its industrial estate portfolio.
Source: The nation
